Hey, I’m Mariana.

I work with brands in the sports, wellness, and lifestyle world - the kind run by passionate humans who care deeply about what they do but feel stuck on how to stand out and connect with their audience.

My 7 years industry experience spans positions at Nike and adidas, where I’ve helped teams turn ideas into successful results.

Schedule a free intro session with me to discuss how I can help your business grow: hi@marianavenancio.com

Work with Me

Ways we can work together

  • In saturated markets, like wellness and lifestyle, standing out isn’t just about looking good. It’s about being clear on why your brand exists and who it’s for. It’s not just about being different. It’s about being distinct and creating a space that your audience can’t ignore.

    I will help you develop your own space with messaging and positioning that feels authentic and sharp.

    Here’s how I can help:

    • Defining Your Brand Purpose & Values

    • Target Audience Analysis

    • Differentiation Strategy

    • Crafting a Clear, Compelling Positioning Statement

  • If your brand isn’t saying the right thing - or is saying ten different things - people won’t pay attention. A strong messaging framework ensures your brand shows up the same way in all touchpoints - whether it’s on social media, your website, or a simple customer service email. 

    I will help you find your brand voice, shape your story, and make sure everything you put out there feels cohesive, clear, and genuinely you.

    Here’s how I can help:

    • Messaging Framework Development

    • Tone of Voice Guidelines

    • Content Strategy

    • Platform-Specific Communication Tactics

  • Good marketing doesn’t just happen. It’s the result of understanding where you are, where you want to go, and how to get there.

    I will help you build a marketing strategy that speaks to your audience and supports your business goals - whether that’s increasing brand awareness, boosting engagement, or turning leads into loyal customers.

    Here’s how I can help:

    • Market & Competitor Analysis

    • Consumer Insights

    • Channel Strategy

    • Campaign Planning

    • KPI/Performance Tracking

  • If you’re launching a new product, event or campaign, you need a clear plan that ties everything together to make an impact.

     I will help you plan the strategy behind it: from setting clear goals and strong messaging to choosing the right platforms and measuring what works to achieve success. 

    Here’s how I can help:

    • Defining Campaign Objectives

    • Messaging Development

    • Roll-Out Plan & Tactics

    • Budget Planning & KPI Tracking

  • Not every business needs everything, and that’s okay. Wether you need a complete brand reset or just help with one piece of the puzzle, I offer flexible support you can mix and match.

    We will build a custom plan that fits your goals. 

    Choose from:

    • Marketplace Audit

    • Content Audit

    • Brand Positioning

    • Brand Messaging

    • Channel Strategy

    • Campaign Strategy

Ask Me About The Time I…

Brought a Global Brand Campaign to life with an Omnichannel approach.

At adidas Outdoor. Managed the adidas Outdoor brand proposition and identity in a defining moment for the category. Created a global marketing campaign from concept to production and oversaw its delivery to different markets, teams and channels.

Brought a New Product to market with a full Campaign Comms strategy.

At adidas Originals. From incubation strategy of a new footwear model to managing the launch of a wider European brand campaign months later with +18M EUR budget investment and ATL media. Coordinated the campaign launch with OOH across multiple countries, ensuring brand consistency.

Defined the category comms strategy and key activation pillars in Europe.

At adidas Basketball. Defined the category communication strategy & activation pillars for 2024 and 2025 in Europe, including mapping out investment priorities and opportunities so that every move had impact and felt consistent across Europe.

Made magic happen at a +2,000 person event.

At Nike European Headquarters. Planned many athlete events but one stood out - the visit of the Dutch Lionesses football team. Created and executed a memorable brand experience with end to end event planning and execution of a +2000 people internal event.

About Me.

I grow through creativity and challenge. Brand marketing is where I get to bring both to life.

For the past 7 years, I worked at two sports industry giants - Nike and adidas - developing Go-To-Market strategies and crafting brand communications across sports and lifestyle categories. 

Along the way, I fell in love with the sports mindset: getting 1% better every day and making other people’s lives better too. That’s why I am passionate about working with likeminded people in the lifestyle, wellness and sports industries.

I know what it takes to move a brand in a crowded space because I’ve done it at scale. I bring the same strategic focus and creative spark to businesses that want to grow but don’t have the big agency budgets or endless resources.

My goal? To help you cut through the noise, find your unique voice, and create brand strategies that will make your business grow.

Lewis McLean, Senior Brand Manager adidas

"I had the absolute pleasure of working closely with Mariana during one of the category’s biggest years. She guided both internal and external teams with vision, confidence, and kindness, leading a campaign that successfully turned big ambitions into reality. What sets Mariana apart is not just her ability to bring fresh creative ideas with clarity and structure, but the warmth and authenticity she brings to every interaction. She makes people feel valued, inspired, and supported, even in the most uncertain moments.”

Jelena Soce, Senior Sports Marketing Manager adidas

"Working with Mariana has been such a refreshing experience. She is sharp-minded, quick to grasp challenges, and always brings innovative solutions to the table. Her creativity and professionalism make her an incredible asset to any project."

Silvia Buganza, Event Manager ex-Nike

“I had the pleasure of working with Mariana, and I can confidently say she’s one of those colleagues who makes collaboration both productive and fun. You can always rely on her - not just to deliver, but to do so with integrity and trustworthiness. What stands out most, though, is her curiosity. She never settles for “good enough” and continuously pushes for the best outcomes in every project she takes on. That combination of drive, curiosity, and positivity makes her an invaluable teammate and a true asset to any project.”

Let’s work together!

Schedule a free 1:1 intro session to discuss how I can help your business grow.

Or contact me directly: hi@marianavenancio.com

Work with Me